Latest Glenn & Helen Show podcast with David Verklin

Media has been evolving since there has been media. And so has the primary underwriter of most media outlets: advertising.

If you've stumbled across this blog, which has advertising, you obviously know that advertising funds a large part of the Internet.

Riding the wave instead of being drowned by it is David Verklin, the CEO of Carat Americas, the world's largest independent media buying organization.

He's the co-author of the book, Watch This, Listen Up, Click Here: Inside the 300 Billion Dollar Business Behind the Media You Constantly Consume.

Verklin in the latest Glenn and Helen Show podcast explains that this is an exciting time--to be able to be part of a media revolution. Listen or download the podcast here, if only to find out how Google actually makes money.

The Glenn and Helen Show is hosted by Instapundit's Glenn Reynolds and psychologist Dr. Helen Smith, the podcast is sponsored by Volvo Cars.

Free subscriptions to the Glenn & Helen Show are available on the iTunes web site.

Technorati tags: iPod itunes podcast blog Volvo books Google media Carat Americas