Schlitz beer, whose slogan was "The Beer that Made Milwaukee" famous, is no more.
And that slogan was not an empty boast--it was true.
Schlitz was once the biggest brewer in America--just as Sears was our biggest retailer.
Although this song doesn't mention Schlitz, everyone knew who Jerry Lee Lewis was singing about when he recorded his hit "What's Made Milwaukee Famous (Has Made a Loser Out of Me)."
