Monday, April 24, 2006

Name that highway--for a price

For the last fifteen years, corporations have been allowed--for hefty fees--to name sports stadiums after themselves. In Chicago, the perpetually money-losing Chicago Skyway, which connects Chicago's South Side with the Indiana Tollway, is a highway in search of a naming sponsor.

Chicago has the United (as in United Airlines) Center, the Allstate Arena, and US Cellular Field.

Soon the Skyway may have a similar appellation. The road is a tollway, so namers, be prepared for hate mail.

More details on this story are available from the Chicago Tribune, free registration required.

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