Wednesday, January 16, 2019

Gillette is woke, time to put its sales to sleep

And to think I'm running low on razors. I'm a Gillette customer, but I'll probably be a former one.

Proctor & Gamble is "woke," that is, a politically radical company, it owns Gillette, which just cut an ad that has nothing to do with shaving but plenty to do with infuriating its customer base.

From CNBC:
In the ad, the razor brand — a subsidiary of global giant Proctor & Gamble — calls out "bullying," "sexual harassment" and "toxic masculinity," and questions: "Is this the best a man can get?" The campaign goes on to encourage men to hold one another accountable for their behavior.

Gillette said on its website it was time brands acknowledged the role they played in influencing culture.

"As a company that encourages men to be their best, we have a responsibility to make sure we are promoting positive, attainable, inclusive and healthy versions of what it means to be a man," the company said.

However, the ad's message was met with backlash from some, with claims it was too political and painted all men as bullies or sexual harassers. The YouTube video, which has been viewed more than 2.8 million times, has almost 250,000 dislikes, while others took to social media to respond to the campaign.
Most men are not bullies, thugs, are sexual abusers.


MikeyParks said...

Unless Gillette is talking about ghetto thugs, I don't know what they're talking about.

John Ruberry said...

Me either.