Unitarian Universalists begin advertising campaign

I just can't quite figure out the Unitarian Universalists. Other than what the Abraham Lincoln character in Bill and Ted's Excellent Adventure said, "Be excellent to each other," I can't get a grasp of them.

The Unitarian Universalists' web site says, "It has no creed."

From the Chicago "free registration reguired" Tribune:

As a melting-pot faith that holds no creed and welcomes all comers, the Unitarian Universalist church hasn't always seen much need to evangelize.

But as the atheists, Christians, humanists and Buddhists in its pews grow older and with the church growing only at a trickle, Unitarians are experimenting with a different approach.

The Boston-based Unitarian Universalist Association of Congregations this year launched its first national advertising campaign, placing ads in Time magazine. In another first, the church is sponsoring an ad that will appear in the programs given to college football fans at 13 bowl games.

I haven't seen the ads, but I'm wondering if the message on this bumper sticker I encountered on Chicago's North Side a few months ago, "Searching for a Liberal Religious Home?"--is a part of it. Or will "The Uncommon Denomination" dominate?

Oh, they're using Google ads too.

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