Sunday, January 07, 2007

Wal-Mart fights back


Tired of getting hit by snide comments from the union-funded groups such as Wake Up Wal-Mart and Wal-Mart Watch, Wal-Mart will soon run two television commercials defending itself.

From AP:

Both ads recite key points Wal-Mart has been making to reporters for months about its record, but the ads now take the arguments straight to the public.

The nation's largest private employer says it creates tens of thousands of jobs a year, offers employee health plans for as little as $23 a month, saves "the average working family" more than $2,300 a year through its low prices and is a major contributor to local charities with donations last year totaling more than $245 million.

In a news release about the ads, Wal-Mart said a survey of its employees nationwide last summer found 88 percent believe the company is a good corporate citizen and 81 percent would recommend a Wal-Mart job to a friend.

Company spokesman David Tovar declined to say how much Wal-Mart is spending on the ads, which were tested last summer in Tucson, Ariz., and Omaha, Neb. They will run for an as-yet undetermined period on national broadcast and cable networks as well as in a "couple of dozen" individual markets, Tovar said.

Related posts: Obama and Wal-Mart

John Edwards wakes up to Wal-Mart nightmare

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