Friday, June 09, 2023

Bud Light is no longer America's best selling beer

Dylan Mulvaney has done to Bud Light what Eric Idle's S. Frog character had done to a fictional Monty Python brand, Conquistador Coffee

He has destroyed it.

Boycotts work.

From Newsweek:

Modelo Especial is now "the number one" beer in America, its U.S. distributor has said, after sales data showed it outsold longtime industry leader Bud Light in recent weeks.
Modelo Especial store sales topped $333 million in the four weeks ending May 28, a 15.6 percent rise on the same period last year, compared with Bud Light's $297 million, a 22.8 percent fall, according to Circana/IRI data figures obtained by Newsweek via Constellation Brands, the Mexican beer's U.S. distributor.
Separate NielsenIQ sales data obtained by Newsweek via industry consultancy firm Bumps Williams Consulting showed Modelo Especial's sales were about $341.9 million in the week ending May 27, compared with Bud Light sales of about $298.6 million.
Bill Newlands, the chief executive officer of Constellation, said the four-week jump had happened "quicker than we had anticipated."

1 comment:

sykes.1 said...

Modelo Especial is a good beer, better than anything with the Budweiser or Miller name on it.