White arrow signs in Wisconsin

A unique feature of the northern half of Wisconsin is white arrow signs. These basic placards are meant to guide people to tourist destinations such as resorts and restaurants. They are permitted only on state highways---only the business name in black letters is allowed and the cost to the proprietor is $250.

But possibly because of the proliferation of GPS systems and cell phones with navigation white arrow markers are becoming lest popular. Of the five shown here--on State Route 70 north of St. Germain, only the one for Fibber's looks fairly new.