President Barack Obama entered the White House promising a new era of openness in government, but when it comes to bad news, his administration often uses one of the oldest tricks in the public relations playbook: putting it out when the fewest people are likely to notice.
Former White House environmental adviser Van Jones' resignation over controversial comments hit the trifecta of below-the-radar timing: The White House announced the departure overnight on the Sunday of Labor Day weekend, when few journalists were on duty and few Americans awake, much less paying attention to the news.
As with past administrations, Friday looks like a popular day to "take out the trash," as presidential aides on the TV drama "The West Wing" matter-of-factly called it. Along with weekends, holidays and the dark of night, the final stretch of the work week, when many news consumers tune out, is a common time for the government to release news unlikely to benefit the president.
Among recent examples: On Friday, Nov. 13, the Obama administration announced it would put the professed mastermind of the Sept. 11, 2001, terrorist attacks on trial in civilian court in New York. It also disclosed the resignation of the top White House lawyer, who had taken blame for some of the problems surrounding the administration's planned closing of the military prison at Guantanamo Bay, Cuba.
December should give the White House quite a few news dump days. There's Christmas, New Year's Eve, and the Fridays are better this month. A lot of office holiday parties will be held, which means hungover Americans will be even less likely to hear about bad news on Saturday morning.
Let's see what Friday, December 4 will bring us.
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