Pick up a daily newspaper, particularly on the weekends, and you'll see page after page of car dealership ads. A few years ago you probably saw more--and maybe you live in a town like Denver that had two dailies back then.The economy will recover from this recession--I don't know when--but the dead tree media won't be able to count on getting as much advertisement revenue from auto dealers when it does.
By late 2010, but probably sooner, there will be 2,000 fewer car dealers purchasing ad space.
Those who are left will still buy ads--but it won't make up the loss of those shuttered dealerships.
The National Review's Media Blog reminds its readers that another lucrative source of ad revenue, real estate, crashed last year.
Then there are classifieds and help wanteds. Those ads cost newspapers a pittance to produce, and no outside sales staff is needed, hence they are big moneymakers for papers. But Craigslist, eBay, and other internet sites keep chipping away at that treasure mountain.
On the plus side, CareerBuilder.com is mostly owned by the Tribune Company, McClatchey, and Gannett.
But not only are the good days are over for the newspaper industry, they're not coming back.
Technorati tags:
automobiles 
cars automobiles 
auto news 
news 
business 
media 
newspapers 
journalism
No comments:
Post a Comment