As Da Tech Guy explained last month, one of the reasons the boycott, or if you prefer, walkaway, of Bud Light has been so successful, is that beer is easy to boycott. There are always alternatives.
Also, while beer can't be compared to fruits and vegetables--or bread--it has a shelf life. The flavor of beer, even with a flavorless brew such as Bud Light, diminishes over time.
Which is why Anheuser-Busch is buying some back.
From Newsweek:
Bud Light is reportedly buying back unsold beer that has passed its expiry date, according to The Wall Street Journal—a move which could signal a change in strategy for the iconic brand following the culture-war storm it recently found itself in.
After offering a sponsorship deal to trans activist and influencer Dylan Mulvaney in early April, sending the social media star a commemorative can celebrating the anniversary of her gender transition, Bud Light has faced a major boycott from conservatives who have accused the brand of going "woke" and alienating its own customers.
These companies are willing to go broke pursuing things they know their customers will never go for.
ReplyDeleteI say we help them in that endeavor.
ReplyDelete