Mark Dice: Say it ain't so! - MiIIer Lite goes woke too! - This is unbelievable!

The only reason why "Don't insult your customers" isn't at the top of the "Don't" list for marketers is that unless you are woke, like Sofia Colucci, the chief marketing officer for Molson Coors, it is beyond obvious that such an advertising strategy will drive people away from your brand.

In an online ad from March that was just now discovered, a cross woman in an ad, filled with the word "sh*t," is apologizing for Miller Lite and other brands portraying women in bikinis in beer ads.

Colucci has been cleaning up her social media feed since the ad went viral, including deleting her LinkedIn page.

How are Bud Light sales going since Dylan Mulvaney started hawking the brew?

Not well.

Mark Dice has more in his clip.

The haughty woman in the ad is Ilana Glazer, said to be a comedian. If she's like most self-described professional jokesters of the 21st century, I doubt she's funny. Comedians today tell wokes, not jokes.

Back to Colucci: As with Alissa Heinerscheid, the Bud Light head of marketing who is now on leave, she was put in her post to sell beer, not push a political agenda.

What is that saying? Oh yeah. Get woke and go broke.