Marathon Pundit: Public service announcements: The Obama perpetual campaign

From the Ad Council mission statement:

Our mission is to identify a select number of significant public issues and stimulate action on those issues through communications programs that make a measurable difference in our society.

So what's with this?

Okay, Barack Obama isn't touting his 2012 reelection campaign here, but the Ad Council public service announcement--PSA means networks airs it for free--just polishes Obama's image.

Over the years a president or two has appeared in a PSA, I remember Gerald Ford's spot for the Boy Scouts of America, but I can't recall if he was president when they were broadcast.

I've seen the Obama ad on TV dozens of times, and guess what? It's as much about Obama as it is about volunteering.

Surprised? You shouldn't be.

Polipundit decided to visit serve.gov and he found this "volunteer opportunity," Obama Loving Day:

2nd Annual Obama Loving Day Potluck BBQ & Pool Party (Community Service)

Last years' BBQ was a big hit and we have decided to have the event again to celebrate diversity, love, our Obama victory and our continued fight for marriage equity for all Californians. Please announce the BBQ in all of your newsletters and blogs.

[...]

Come and celebrate Barack's mixed heritage and the Loving Supreme Court Decision that struck down laws against interracial marriage, and the new fight for marriage equality. Reunite with campaign friends and meet new Change movement organizers and volunteers. Find out how you can get more involved!

[...]

Suggested Donation: $10 for Adults, $5 for Kids/Students

Funds fundraised go to OC and San Diego Military and Veterans for Change Outreach Program - La Jolla Democratic Club. (Emphasis mine)

Polipundit concludes: