There's a unusual new store in Morton Grove where I live. Tired of paying a lot of money for replacement printer cartridges? Well, Cartridge World, a franchise that just opened an outlet here and hopes to satisfy a market need.
Why is it unusual? Well, it'll be interesting to see if there are enough such consumers to support Cartridge World.
Then again, when the first Starbucks opened in Seattle in the 1970s, it probably didn't on the surface to be a great idea.
Good luck to you, Cartridge World, Morton Grove.
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Cartridge World 
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